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What is Generative Engine Optimization?

GEO is the practice of optimizing your content to appear in AI-powered search engines like ChatGPT, Perplexity, and Google's AI Overviews.
  • AI-First Search
    Users are asking ChatGPT and Perplexity instead of traditional search engines. Your brand needs to be there.
  • Beyond SEO
    Traditional SEO tactics don't work for AI engines. GEO requires new strategies for visibility and citations.
  • The Future of Discovery
    By 2026, experts predict 50% of searches will happen through generative AI. Are you ready?

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Latest GEO News View all

Search Engine Land•Nov 29, 2025

How to integrate GEO with SEO

A practical guide to combining traditional SEO strategies with emerging GEO tactics for maximum visibility across all search platforms.

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Search Engine Journal•Nov 27, 2025

Proven AI Visibility: From SEO Strategy To GEO Tactics

Case studies showing how three companies successfully transitioned from SEO-only to a hybrid approach, increasing AI visibility by 300%.

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Wix•Nov 26, 2025

Wix Launches AI Visibility Overview With Full GEO Support

Wix becomes the first major website builder to integrate native GEO tracking and optimization tools directly into their platform.

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Andreessen Horowitz•Nov 24, 2025

How GEO Rewrites the Rules of Search

A16z's deep dive into the economics of generative engines and why traditional search advertising models are becoming obsolete.

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